Founded by Patricia and Alexander Bragg, The Bragg Collective is a multidisciplinary hospitality and lifestyle group that unites elite wellness, sustainable travel, and coastal culture. Together, they embody a shared vision for a more intentional and impactful future in luxury living and experiential hospitality.

Because Luxury Should Leave a Legacy

Patricia Bragg, PhD (c), draws on nearly two decades of experience in luxury hospitality, wellness innovation, and advanced eldercare with a focus on cognitive health. Her ability to recognize unspoken needs through observation—sharpened by years of serving elderly individuals with cognitive challenges—enables her to deliver exceptional, intuitive service. Her doctoral studies in psychology and behavioral science empower her to better serve high-net-worth individuals with transformative, personalized experiences rooted in empathy and excellence.

Alexander Bragg, co-founder and CEO, contributes sharp operational foresight shaped by his expertise in environmental health and safety and cloud architecture. His mastery of systems integration and sustainable strategy ensures The Bragg Collective is not only visionary but future-proof—combining innovation with environmental responsibility.

Together, the Bragg’s curate a future where luxury, mindfulness, and conservation exist in harmony—one bespoke experience at a time.

Together, they’ve built a conscious empire composed of:

  • Coco Ellie Wellness Co. – Cognitive retreats, seasonal healing, and high-performance wellness coaching

  • Opuluxe Privé – Ultra-luxury travel experiences for elite, legacy-focused travelers

  • Maison Bragg Atelier – High-end brand strategy, storytelling, and digital identity for visionary entrepreneurs

  • Coastal Crave – Refined coastal escapes infused with aspirational luxury and local give-back

At The Bragg Collective, we don’t just create luxury—we elevate it with meaning, intention, and a legacy of impact.

An invitation to Impact

The Bragg Collective was founded for visionaries— those who demand more from the world and are willing to build it.

Whether you’re seeking transformation, exclusivity, or ethical investment in lifestyle innovation, you’ve arrived at the right place.

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